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For startups and growing businesses

Software built around how your business works.

We design, build and support websites, apps and business software. Start with a free 30-minute call.

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  • You own the code
  • 1 year of FREE maintenance
  • Reply within 24 hours
A long underground passage with curved orange walls and a strip of white light along the ceiling
Photo: Markus Spiske, Unsplash

Our work

What we’ve built.

Platforms, apps and products for hospitality, travel, retail, media, education and membership organisations.

Hospitality · 3-star and budget hotels

An internet booking engine for 3-star and budget hotels

Direct bookings and online payment on the hotel’s own website.

  • Guests can book directly on the hotel’s own website
  • Direct bookings carry no travel-agency commission
  • Guests pay by card or PayPal as they book, which discourages no-shows
See the problem and solution

Problem. Smaller hotels often depend on online travel agencies for bookings and pay commission on each one, with deposits and payments handled separately.

Solution. An internet booking engine that sits on the hotel’s own website, with live rooms and rates, and secure online payment at booking through eGHL, Stripe or PayPal.

Blockchain · In development

A URL shortener built on the TRON blockchain

Shared links tracked on a public blockchain, so rewards can be verified.

  • Transparent tracking of shared links for rewards
  • Records that can’t be quietly altered, and anyone can verify
  • Built on TRON for low transaction costs and fast confirmation
See the problem and solution

Problem. When people are rewarded for sharing links, they have to trust that every share is counted fairly. Records held on one company’s server can’t be checked by anyone else.

Solution. A URL shortener that tracks shared links on the TRON public blockchain, so the shares behind each reward are recorded transparently and can be checked independently.

More projects

  • Retail

    Nine Planets Coffee ecommerce platform

    We worked with the brand’s existing CMS, set up the online store end to end, then handed it over ready to run.

  • Media

    OTT streaming app

    A video streaming app for viewers on their own devices.

  • Education

    Online home tuition portal

    A tuition portal with a proprietary algorithm that matches students with tutors. It attracted more than 10,000 users in its first year.

  • Membership

    Member management system

    Membership administration for a political party, with full data analytics for nearly 1 million members on a 3D data dashboard.

  • Travel

    Travel portal

    An online portal for the travel sector.

  • Have something similar in mind?

    Tell us about it on a free 30-minute call.

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What we do

What we build.

Most clients come to us for one of these three. We also cover AI and data, blockchain, advisory, SEO and hosting.

Custom Software & Enterprise Solutions

Tailored applications, enterprise systems, ERP and CRM solutions, and integrations built around how your organisation works.

Websites, Ecommerce & Digital Experiences

Corporate websites, online stores, web applications, and portals designed to be clear, responsive, and true to your brand.

Mobile App Design & Development

Mobile apps for customers and staff, from use cases and prototypes to integration, release, and support.

See all 8 services

Business outcomes

Problems we fix.

  • Replace repetitive manual work with practical automation.

    Identify steps that consume time without adding value, and replace them with reliable digital workflows.

  • Connect fragmented systems and information.

    Bring data from separate tools together so teams work from the same, current information.

  • Create clearer digital experiences for customers and staff.

    Design websites, portals, and apps around the tasks people actually need to complete.

  • Explore a new product or technology before committing further resources.

    Use discovery, feasibility studies, and prototypes to test ideas and reduce uncertainty.

How we work

How a project runs.

Three steps, with feedback and testing throughout.

  1. 1

    Free call and discovery

    We talk through your goals, users and constraints, then agree scope and budget.

  2. 2

    Design and build

    You review designs and working versions as we build, so there are no surprises.

  3. 3

    Launch and support

    We test, launch and hand over the code, then maintain it free for the first year.

See all seven stages

Why My Econics

We understand the problem first. Then we write the code.

From a small website to a full enterprise system, we shape each project to your budget, keep you informed throughout, and hand over everything we build.

  1. You own the code.When the project is complete, the source code and project files are yours.
  2. One year of FREE maintenance.Every project includes a year of maintenance after launch.
  3. Projects of any size.Small or large, we scope the work to fit your budget.
  4. Business understanding before technology selection.We recommend tools and platforms only after we understand the goal.
  5. Visible priorities, decisions, and progress.Tracked tasks and regular reviews keep you informed throughout.

Founded by Dr. Poova, Praddeep Kumar and Chandra, with teams in Seri Kembangan, Malaysia and Coimbatore, India.

Working practices: task tracking, defect tracking, version control, prototypes, quality assurance, ongoing maintenance.

Questions

Frequently asked questions

Tell us what’s slowing your business down.

We’ll reply within 24 hours with a practical next step. Start with a free 30-minute call.

Book a FREE 30-Min Call